FOUNDING PARTNER
cesar@ramirezesteves.com.mx
+53 33 1473 9120
An intellectual property specialist with over two decades of experience advising domestic and international companies on the protection and enforcement of their Intellectual Property assets.
Throughout his professional practice, he has been directly involved in registration strategies, oppositions, nullity and cancellation actions, administrative proceedings, and Intellectual Property enforcement, as well as in the design of comprehensive protection schemes for trade dress, copyright, and other distinctive signs, particularly within highly competitive industries.
His approach goes beyond formal compliance. It is based on a clear premise:
intellectual property is not merely a legal right; it is a strategic asset with tangible economic impact.
Accordingly, his practice is distinguished by integrating strategy with risk assessment, business judgment, and return-on-investment considerations, enabling companies to make informed decisions on how to protect, exploit, and strengthen their intangible asset portfolios.
César combines a solid professional background with an agile, digital, and results-driven operating model, allowing him to deliver high-level technical solutions without the operational rigidity of traditional law firms. This approach enables close, strategic engagement with entrepreneurs and companies seeking clarity, strategy, and precise execution.
Currently, his practice is particularly focused on:
- Strategic trademark protection and enforcement.
- Intellectual Property enforcement and dispute resolution.
- Trademark portfolio strengthening and risk-shielding strategies.
- Identification and valuation of intangible assets from a legal perspective.
EDUCATION
Law School Universidad Panamericana, Guadalajara Campus.
General Course on Intellectual Property, WIPO Academy (World Intellectual Property Organization).
Advanced Course on Copyright, WIPO Academy (World Intellectual Property Organization).
Advanced Course on Intellectual Property Management, WIPO Academy (World Intellectual Property Organization).
Seminar on Community Trademarks and Community Designs, organized by ITESO (Instituto Tecnológico y de Estudios Superiores de Occidente), the Mexican Institute of Industrial Property (IMPI), and the Office for Harmonization in the Internal Market of the European Union (OHIM).
LANGUAGES
Spanish
English
SELECTED MATTERS
Strategic advice to a leading company in the alcoholic beverages sector in the structuring and negotiation of a collaboration agreement with a well-known Hollywood actor to serve as brand ambassador and public image.
Comprehensive intellectual property advice to a prominent company in the alcoholic beverages industry for the development and launch of a product created in collaboration with an internationally renowned recording artist, including the design of the legal framework for rights exploitation.
Specialized IP advice to a company in the alcoholic beverages sector regarding the authorization, licensing, and commercial use of the name and image of an internationally recognized Mexican visual artist in connection with one of its products.
Recovery and defense of trademark portfolios in Mexico on behalf of a NASDAQ-listed company.
Key participation in a professional team that obtained the modification of the commercial image of a rehydration beverage that infringed the rights of one of Latin America’s leading pharmaceutical laboratories.
Successful grant of an invention patent for one of the country’s most relevant pharmaceutical companies in the veterinary sector.
Recovery and defense of trademarks for cosmeceutical products through legal actions, representing their rightful owners.
Successful representation in the recovery of a domain name belonging to a leading passenger transportation company, through an arbitration proceeding before the World Intellectual Property Organization (WIPO).
Obtaining favorable decisions in multiple proceedings arising from the unauthorized use of trademarks, representing leading companies in the textile sector.
Management and administration of intellectual property portfolios in Mexico and abroad for a leading confectionery company based in western Mexico.
Administration and oversight of the intellectual property portfolio in Mexico for a multinational company in the agrochemical sector.
Invited speaker and panelist at specialized forums and conferences on intellectual property matters.
Interviewed by print, radio, and television media outlets for analysis and commentary on intellectual property–related topics.
RECOGNITIONS
2025
World Trademark Review (WTR)
Bronze ranking in the Prosecution and Strategy category of the WTR 1000.
2026
World Trademark Review (WTR)
Bronze ranking in the Prosecution and Strategy category of the WTR 1000.
