TEQUILA AND MEZCAL
Tequila and Mezcal are more than distilled spirits: they represent culture, tradition, and growing economic value for Mexico. Their production and commercialization are subject to Denominations of Origin, Official Mexican Standards, certifications, and a complex legal framework that requires specialized advice to properly protect trademarks, processes, and presentations within a highly regulated and competitive sector.
We advise producers, marketers, exporters, and emerging brands on the comprehensive compliance with the legal requirements surrounding Tequila and Mezcal, as well as on the protection, enforcement, and exploitation of their Intellectual Property assets. Our approach combines expertise in trademarks, technical regulations, and commercial strategies to ensure that each project is built on solid legal foundations from the outset.
Our services include:
• Trademark strategy for products protected by a Denomination of Origin.
• Compliance review with NOM-006 (Tequila) and NOM-070 (Mezcal).
• Advice on certifications, supply chains, and authorized production requirements.
• Management and enforcement of trademarks in Mexico and abroad, including disputes before IMPI, the FDA, and international authorities.
• Legal opinions on the proper use of geographic indications, regulated terms, and labeling.
• Representation in oppositions, nullity actions, infringement proceedings, and disputes related to imitations, evocations, or improper use of the Denomination of Origin.
• Review and negotiation of manufacturing, export, distribution, and trademark licensing agreements.
We advise both emerging projects and well-established tequila and mezcal producers, providing legal solutions designed to protect their identity, strengthen their commercial strategy, and ensure regulatory compliance in Mexico and international markets.